Lively minds create bright futures

We get quality early childhood development to millions of rural pre-schoolers by activating the power of parents.

THE CHALLENGE

We’re in a global ECD crisis.

There’s no debate: the early childhood years are critical for a child's lifelong success and well-being. But, a staggering 250 million children globally miss out, the majority of whom live in rural communities in the Global South. Current solutions don’t offer the quality, affordability, urgency or scale needed. It’s time for a paradigm shift.

OUR SOLUTION

Parents are the sleeping giants.

We awaken their potential, transforming parents into confident & capable ECD providers. We pair this with innovative scale solutions and rigorous implementation systems to replicate quickly, cheaply and sustainably.

Mother-run Play Schemes

Rural pre-schoolers lack access to quality centre-based learning, essential for their development. To solve this, Mothers are trained to run Play Schemes for all the children in their community using locally-made games to stimulate learning, improve wellbeing, and promote good hygiene.

Improving Learning & Care at Home

Parents struggle to provide nurturing care and learning due to a lack of information and confidence. Our evidence-based parenting course overcomes mindset barriers and teaches parents practical, play-based and cost-free ways to support their children’s learning and development.

Scaling Solutions

We deliver quickly, sustainably, and affordably at scale in Ghana and Uganda, through two proven models : government partnerships and radio. With strong systems in place, we're now also exploring new pathways to bring quality ECD to the most underserved communities.

EXPLORE our proven approach

OUR IMPACT

We deliver RCT-backed impact

We’ve proved in Ghana and Uganda that rural parents are willing and able to power multiple child development gains no matter their education or socio-economic status.

1 extra year of school

is the equivalent learning gains generated

US$3

cost per child per year to sustain the programme

Our reach

295,750

children attending Play Schemes each week

139,308

mothers activated

2 million parents

reached through radio programme

See our EVIDENCE

Through innovation, scale and partnership, it is transforming the lives of the most deprived families in the nation. By supporting parents to provide quality education and care for their children, we are not only strengthening families and communities but also laying the foundation for a brighter future for our country.

National ECE Director, Ghana Education Service, Madam Adisa Tassa

See our programme in action

Thanks to all donors who are supporting us or have supported us in the past few years.

For Funders

Early childhood initiatives often struggle to scale effectively and affordably, especially to last mile communities. Our integrated solution produces gains equivalent to an extra year of school for a cost of $3 per child per year once the programme is running.

For Governments

Let's work together and integrate our ready-to-implement model into your existing systems with minimal additional resources.

For Civil Society

Join us in co-creating and adapting parent-based ECD for new contexts and communities. Together, we can make early childhood development even more effective, with parents and play at the centre.

Partner with us