About us

We help people gain the information, skills and confidence so that they can make their own choices and changes.

Solutions don’t need to be complicated or expensive. We work with partners and communities to find creative, low-cost and practical ways using local resources, to bring about lasting change. At scale.

Our Mission 

To get quality early childhood development to millions of rural preschoolers by activating the power of parents.  

Our Guiding Principles

Early And Holistic Childhood Development is Essential

The first six years shape a child's future. Lack of care and stimulation during these years can harm health, education, and reduce future earnings by 20%. Prioritising young children and supporting their development is key to building the next generation.

Target Rural Communities

Rural communities are often under-served and children here have fewer resources, opportunities and educational outcomes. We focus on these areas and use community-powered, context-appropriate solutions to close the gap and ensure the most deprived children thrive.

Play is Essential

Play is at the core of our work. It is vital to a child's development, encouraging curiosity, exploration and learning. It fosters emotional expression, teamwork, leadership and cognitive skills. The key elements of play - discovery, risk-taking and social interaction - reflect learning itself. Research shows it stimulates school readiness, learning behaviours and problem solving.

Learning Begins at Home

A child spends over 75% of their time at home.  Yet the vast majority of investment is directed to schools.  We seek to bring about a paradigm shift so that more support is focused on unlocking the power of parents. It is they that have the greatest interest, power and influence  over their children’s development.

Make Creative Use of what Already Exists

Some countries have extensive ECD systems; others have none. Our model adapts to any context to get early childhood development to scale effectively.

Parents play many essential roles in a child’s life, which is why we centre them as the key changemakers.

Our Journey

progress graph
2008 - 2016:
Research & Development

With just $5,000, Lively Minds was founded and co-created its programme alongside communities in Ghana and Uganda, ensuring a context-appropriate and sustainable design.

2017 - 2019:
Test and Transition

Verified our government delivery model, impact, sustainability and scalability through a Randomised Control Trial in Ghana.

2019 - 2020:
Established the radio programme

With COVID, we  paused in-person operations and shifted to supporting parents through radio. We piloted the programme on six stations in Ghana and Uganda, later expanding to 18 due to its success.

2020 - 2024:
Scale Up

The Government of Ghana embedded the Lively Minds programme in kindergartens across 64 northern districts, while the Government of Uganda rolled it out throughout Mayuge District.

2025 - 2028:
Scale Out

We aim to reach every kindergarten in Ghana, launch in a new country, and sustain our programme in Uganda, making it more affordable for governments long term.

Our Journey

2008 - 2016:
Research & Development

With just $5,000, Lively Minds was founded and co-created its programme alongside communities in Ghana and Uganda, ensuring a context-appropriate and sustainable design.

2017 - 2019:
Test and Transition

Verified our government delivery model, impact, sustainability and scalability through a Randomised Control Trial in Ghana 

2019 - 2020:
Established the radio programme

With COVID, we  paused in-person operations and shifted to supporting parents through radio. We piloted the programme on six stations in Ghana and Uganda, later expanding to 18 due to its success.

2020 - 2024:
Scale Up

The Government of Ghana embedded the Lively Minds programme in kindergartens across 64 northern districts, while the Government of Uganda rolled it out throughout Mayuge District.

2025 - 2028:
Scale Out

We aim to reach every kindergarten in Ghana, launch in a new country, and sustain our programme in Uganda, making it more affordable for government  long term.

Awards

We are honoured that our impact has been recognised and celebrated over the years through prestigious global awards

Charity Times Awards 2020 

Finalist for Charity of the Year: with an income of less than £1 million

HundrED Global Collection 2025

The Global Collection highlights 100 of the brightest education innovations from around the world annually and ours was chosen out of over 3000 submissions.

Re-Imagine Learning Challenge 

One of ten Champions of the Re-Imagine Learning Competition run by Lego Foundation and Ashoka Changemakers, selected out of over 630 entries from 63 countries by a panel of expert judges.

Re-Imagine Learning Challenge 

One of ten Champions of the Re-Imagine Learning Competition run by Lego Foundation and Ashoka Changemakers, selected out of over 630 entries from 63 countries by a panel of expert judges.

UNICEF Innovations in 
Education Competition 

One of five winners of the Innovations in Education Competition run by UNICEF Innovations Unit and Results for Development to find potentially transformative innovative education programs in the developing world.​

The Klaus J.Jacobs Best Practice Award

In 2024, we were honoured to be named one of the 10 finalists for the Klaus J. Jacobs Best Practice Award, recognised for our evidence-based approach to improving child development and learning. We're proud to stand alongside other outstanding organisations tackling some of the biggest challenges in education

A World of Play Challenge

We were one of the 10th finalists of the World of Play Challenge in 2022, selected among 627 eligible applications. The Challenge recognised the work of organisations which promote the wellbeing of children, their caregivers and their communities, using culturally relevant and sustainable approaches.

Recognition

Our work has been recognised by prominent publications.

the economist

 The Economist highlighted Lively Minds methodology and the multiple benefits it brings to early childhood development in rural areas. Read more.

unicef

We were featured in Journeys to Scale report by The Center for Education Innovations and UNICEF, which celebrated innovations in education and unpacked lessons learned on the journey to scale up programs that challenge the status quo. Read more.

 We were featured in this Brookings playbook on family-school collaboration. It makes the case for why family engagement is essential for education systems transformation and why families and schools must have a shared understanding of what a good quality education looks like. Read more.

This Brookings report recognises our approach as part of a broader call for transformational teaching and learning practices that support the full breadth of skills children need to thrive—including those in the most marginalised communities. Read more.